The marketing team at Visit West are currently putting together our content plan for our Visit Bath summer and autumn 2023 consumer campaigns and content, which will run from late June until the end of October. We are stitching together various events and festivals that drive visits as well as weaving in the attractions, experiences, places to eat and drink and places to stay that come together to make Bath and the wider North East Somerset area a great option for a short break.
We are asking for your input to shape our consumer campaigns and what we focus on. We are looking for where the gaps are this summer and autumn, and what you need as a member business. Rather than making already busy times busier, we are focused on working out where we can make a meaningful difference and pushing this as much as we can during the campaign. Individual responses are confidential and only top-line data will be shared.
There will be opportunities to buy in to the campaign with increased presence and exposure across the Visit Bath channels if you wish. Lisa Franklin will be in touch with all members in due course, but your input here is highly valued, whether you opt for additional advertising or not. We will be using the #SummerinBath hashtag across our channels, which is a great way to be part of the campaign at no cost, as will be several options within a campaign toolkit - please input below what is useful for us to produce.
The Visit Bath website will include updated ‘hub' pages which will serve as any campaign's call to action, and feature highly across our website, enews, PR, and social media channels.
Please ensure that you complete this survey by close of business on Wednesday 17 May.
We look forward to hearing from you. If you have any questions in the meantime, please don't hesitate to get in touch via email: marketing@visitwest.co.uk