Throughout the year there will be opportunities to promote your business to the travel trade either directly, through stand-sharing at events or by advertising in our communications. We will promote these opportunities via our industry communications and by direct contact with members who we believe will benefit from the activity.
The opportunities can be local, national or international in terms of location.
Current opportunities:
- Stand share at Group Leisure & Travel Show 2025
- Stand share at British Tourism & Travel Show 2026
- Taking England to the World travel trade training with VisitEngland
- Visit Britain Market Update information and webinars
Group Leisure & Travel Show
Stadium MK, Milton Keynes, 2 October 2025 (one day)
Visit West shared stand space with members as a joined-up Bath & Bristol stand in 2023 and 2024 and we were pleased at the number and quality of leads obtained – group organisers seriously interested in our region for overnight trips (as well as some day trips).
Group Leisure & Travel Show website: https://grouptravelshow.com/
We have a high-impact location near to the entrance of the event. If you click on the 'Floorplan' link on the website above and then zoom in, we have pre-booked stand 117 with 6-metre frontage. This enables us to have a maximum of five or six stand sharers.
CONFIRMED basic cost will be £950 + vat per sharer (subject to a minimum number of sharers). We are minimising additional costs for stand design by allowing each exhibitor to bring along a standard width pull-up banner. Visit West will provide literature stands for visitor guides. There will be two 1m wide desks that we will share (very much like image above from 2024).
Contact us via email for more details or to express interest.
Costs included:
- 1m wide stand space, to include your own pull up banner which you bring
- Opportunity to meet domestic group buyers
- Use of lead scanning app to record contacts and meetings for easy follow-up
- Distribution of marketing material via the stand
- Inclusion in Visit West comms about attending the show, including press release and blog on travel trade website and dedicated corporate social media posts
- Free exhibitor hot drink, breakfast roll and packed lunch (provided by show organisers)
- Imagery and logo included on branded desks on the stand (subject to deadlines)
Costs not included:
- Travel costs
- Overnight hotel costs
British Tourism & Travel Show
NEC, Birmingham, 19 March 2026 (one day)
Visit West has shared stand space with members as a joined-up Bath & Bristol stand for the last few years and have been pleased at the number and quality of leads obtained – group organisers seriously interested in our region for overnight and day trips. We have worked with the show organisers to secure a premium position and benefit from neighbouring destinations adjacent to us.
British Tourism & Travel Show website: https://www.tourismshow.co.uk
See our video report from the 2025 show on our Bath & Bristol Travel Trade LinkedIn.
ESTIMATED basic cost will be £900 + vat per sharer (subject to a minimum number of sharers). We are minimising additional costs for stand design by allowing each exhibitor to bring along a standard width pull-up banner. Visit West will provide literature stands for visitor guides and there will be two 1m wide branded desks that we will share. Our stand will have a 6-metre frontage, allowing plenty of room for stand sharers.
Contact us via email for more details or to express interest.
Costs included:
- 1m wide stand space, to include your own pull up banner which you bring
- Opportunity to meet domestic group buyers and coach tour operators
- Use of lead scanning app to record contacts and meetings for easy follow-up
- Use of show diary platform to pre-arrange meetings with visiting buyers
- Exhibitor listing on show website and printed material
- Distribution of marketing material via the stand
- Inclusion in Visit West comms about attending the show, including press release and blog on travel trade website and corporate social media posts
- Imagery and logo included on branded desks on the stand (subject to deadlines)
Costs not included:
- Travel costs (the venue is adjacent to Birmingham International train station)
- Overnight hotel costs (guaranteed rates at nearby hotels are provided by the show organiser)
Taking England to the World travel trade training
Virtual, self-taught
Visit West can highly recommend VisitEngland's online course for local tourism businesses; the free market-leading Taking England to the World training modules.
Designed by industry experts, the online course is designed to help you reach new international and domestic audiences. Presented in chapters covering topics ranging from product development, pricing, and distribution to marketing and content creation, you’ll come away armed with practical tips to attract new global customers and grow your business.
What will I learn?
The one-day course will give you a good foundation in key topic areas outlined below. You’ll receive practical takeaway tips to help you develop and promote your product for sale in key markets.
- Inbound tourism- Value, opportunities, market behaviours and trends
- Defining your product offering, Pricing and Distribution
- Building powerful relationships with the travel trade
- Digital marketing and content creation
Find out more and start browsing the course here
*Please note this course is also available as a one-day in-person training day. See link above for dates throughout 2025/6.
VisitBritain Market Updates & Webinars
Online, various dates
A series of Market Update Webinars where you can hear the latest insights for key inbound markets to the UK.
The series of free webinars offer a valuable opportunity to get up-to-date data and the latest market research on Asia, Europe and the Americas from VisitBritain's research team and in-market experts.
This is reinforced by extensive information on some of the main inbound markets to the UK.
In 2023, the top markets to the West of England included: USA, Germany, Canada, France, Spain, Italy, Australia, Netherlands, Irish Republic and Denmark
Discover more about our work with the Travel Trade...
Inspiration
Looking for information about Visit West membership? You can find out more about membership, apply to become a member, and make the most of your membership in this section.
Find out about what Visit West do, who we are and how we support Bristol, Bath and the region.
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