Throughout the year there will be opportunities to promote your business to the travel trade either directly, through stand-sharing at events or by advertising in our communications. We will promote these opportunities via our industry communications and by direct contact with members who we believe will benefit from the activity.
The opportunities can be local, national or international in terms of location.
Current opportunities:
- Visit Britain Market Update Webinars
- Stand share at Group Leisure & Travel Show
- Stand share at British Tourism & Travel Show
- FREE LISTING in Great West Way Travel Trade Directory
VisitBritain Market Update Webinars
Online, various dates June - October 2023
Sign up for a new series of Market Update Webinars where you can hear the latest insights for key inbound markets to the UK.
Starting on 21 June until 31 October, the free series of webinars offer a valuable opportunity to get up-to-date data and the latest market research on Asia, Europe and the Americas from VisitBritain's research team and in-market experts.
Sessions will focus on Europe, India, China & Hong Kong in June; Australia and New Zealand in July; Japan & South Korea in August; Nordics and Germany in September and Italy, France, Spain and Brazil & South America in October.
Group Leisure & Travel Show
Stadium MK, Milton Keynes, 5 October 2023 (one day)
Visit West exhibited for our destinations as part of the Great West Way stand in 2023 and we were pleasantly surprised at the number and quality of leads obtained – group organisers seriously interested in our region for overnight trips (as well as some day trips).
If you click on the 'Floorplan' link on the website above and then zoom in, we have been given an option on stand 117, with the potential of also including half of stand 119. This is opposite the main entrance and also adjacent to Great West Way who will be on stand 109 again.
The confirmed basic cost will be £900 + vat per sharer (subject to a minimum number of sharers). We will look to minimise additional costs for stand graphics by allowing each exhibitor to bring along a standard width pull-up banner. This means we only need to work out costs for creating graphics for the front of the desks. There will be two 1m wide desks that we will share (very much like BTTS, image below).
Contact us via email for more details or to express interest.
Costs included:
- 1m wide stand space, to include your own pull up banner which you bring
- Opportunity to meet domestic group buyers
- Distribution of marketing material via the stand
- Inclusion in Visit West comms about attending the show, including press release and blog on travel trade website and corporate social media posts
Costs not included:
- Any lead scanning app (details to be announced)
- Travel costs
- Overnight hotel costs
- Stand graphics (as per above)
British Tourism & Travel Show 2024
NEC, Birmingham, 20-21 March 2024 (two days)
Visit West exhibited with several stand sharers at BTTS 2023 and are delighted to offer this opportunity out once again to any Silver, Gold and Partner members who would benefit from meeting with travel trade buyers and group organisers in attendance. As we keep costs to a minimum for all sharers, this is suitable for one (or a maximum of two) staff on the stand from each sharer. View the Exhibitor brochure from the show organisers here.
Estimated costs per sharer is £700 + vat (subject to minimum numbers)
Contact us via email for more details or to express interest.
Costs included:
- 1m wide stand space, to include your own pull up banner which you bring
- Opportunity to meet domestic group buyers (both pre-arranged and walk-ups)
- Distribution of marketing material via the stand
- Featured in composite stand graphics for desks
- Inclusion in Visit West comms about attending the show, including press release and blog on travel trade website and corporate social media posts
Costs not included:
- Any lead scanning app (details to be announced, 2023 costs for indication were £75 per sharer)
- Travel costs for staff attending
- Overnight hotel costs (the event organisers offer guaranteed rates at hotels around NEC)
New Great West Way® Travel Trade Directory - FREE Listing Opportunity
Your business may have been featured in the listings of the current Great West Way Travel Trade Directory. This is a travel trade resource being used by 100+ Official Tour Operators and has a targeted digital distribution via Great West Way and third-party databases with an estimated reach of 4,000 domestic and international key trade contacts.
Great West Way are reviewing the listings for Food & Drink, Tours & Guiding, Attractions & Activities, and Accommodation, to ensure it is up-to-date with the latest information for travel trade buyers. The new edition will be launched later this year.
If you have not been included and would like a FREE LISTING please provide Flo Wallace with the following information by Friday 30 June 2023:
- Name of Business / location / Postcode / website
- Tourism Business Overview (20 words)
- Opening Times
- Group Information / Experiences / Type of Accommodation / No. of Rooms
- No. of miles from London Heathrow / No. of miles from Bristol Airport
- No. of miles from nearest railway station / What is the nearest railway station?
- Is it bookable by the trade? Bookable Online?
Discover more about our work with the Travel Trade...
Inspiration
Looking for information about Visit West membership? You can find out more about membership, apply to become a member, and make the most of your membership in this section.
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