Visit Bath Content

As well as maintaining the hundreds of pages across the Visit Bath website, the team produces a high volume of blog content. The blog is the third most visited section of the website and enables us to create engaging content to showcase the best of the city region.

The majority of web traffic to the blog comes from search engines, demonstrating the value of producing such content and directing internet searches towards what is on offer here. New blog posts and those regularly updated also provide a great source of content for social media posts.

Member businesses are encouraged to share their news and ideas with us to feed into our content planning. Content call-outs feature in the weekly industry e-newsletters and also on our corporate social media channels. We produce a mixture of evergreen content alongside blog posts encouraging visits and stays at specific times of year (for example, during school holidays or around particular major events).

Our blog content also supports all of our campaigns. Regular blogs posts include listicles and seasonal features alongside themed features and chances to get involved by writing guest posts.

• Read our blog
• Get in touch to view our latest content calendar