Families looking to stretch their days-out budget this summer can take advantage of a returning regional scheme offering discounted entry to some of the South West’s top attractions.
The Southwest VIP Attractions Pass will run from 1 May to 12 July 2026, giving visitors 20% off admission to a range of popular destinations across the region. Now in its third year, the initiative brings together leading attractions in one place, making it easier for families to plan great-value days out.
The pass covers a mix of experiences, from wildlife encounters and indoor play to outdoor adventure. It encourages visitors to explore beyond their usual favourites and discover more of what the region has to offer.
Sophie Hook, Head of Sales and Marketing at Noah’s Ark Zoo Farm said: “The Southwest VIP Pass is a brilliant way to bring together some of the region’s most exciting attractions and make them even more accessible for families. It’s all about encouraging people to try somewhere new, revisit their favourites, and make lasting memories along the way. By working collaboratively, we can highlight the variety and quality of experiences on offer across the Southwest while giving visitors great value.”
Grace Harvey, Group Marketing Manager at Puxton Park, said: “We’re delighted to be continuing our involvement in the Southwest Attractions VIP Pass for a third consecutive year. Working alongside a collection of outstanding attractions across the region, this partnership reflects our shared commitment to giving families even more reasons to explore, play and enjoy our local area. By collaborating, we can showcase the very best experiences the Southwest has to offer while providing great value and variety for our visitors. We’re incredibly proud to be part of this joint initiative once again and look forward to welcoming families for another season full of discovery, adventure and fun.”
George Combe, Marketing Director at Mendip Activity Centre: "We're delighted to once again be working with the best attractions and days out in the Southwest. At Mendip Activity Centre, we're all about inspiring people to make time for adventure. This partnership is a great way to inspire more families and young people to get outdoors, try something new, and create unforgettable memories together."
Fenia Vitali, General Manager, Cheddar Gorge & Caves, “Cheddar Gorge & Caves is thrilled to once again be part of the South West Attractions VIP Pass partnership. We have a fantastic lineup of events planned over the coming months, including The Illuminated Cave with Wallace & Gromit and Friends, on now until the end of May Half Term. With a 20% discount, there’s never been a better time to explore our amazing attractions here in the South West!”
Kelly Ballard, Head of Marketing at Wookey Hole: “We’re delighted to be part of the VIP Pass once again. With many families facing financial pressures this year, it’s great to be involved in such a strong value offer. We’re looking forward to welcoming visitors to experience our brand‑new cave projections, telling the story of the famous Wookey Hole caves from May half-term, adding to what is already a wonderful day out.”
Shaun Holmes, from West Country Water Park: “West Country Water Park is a family owned and run leisure park situated just off the M4/M5 near Bristol. Our Aqua Park adventure is a delightful blend of fun and challenge. If you're not a thrill-seeker, fear not! We've got serene options like swimming, paddleboarding and new for 2026 Go karts and E-foiling. Our revamped cafe is nestled next to our pristine fresh water lake. Waste time wisely at West Country Water Park!”
The Southwest VIP Attractions Pass will be valid from 1 May to 12 July 2026, with all participating attractions offering 20% off admission with a valid discount code.
For more information and a full list of participating attractions, visit South West Attractions VIP Pass | 20% Off Summer Days Out.
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