Visit West are running two Visitor Surveys and we are inviting our members and other stakeholders to help share the survey with your own audiences so we can gather richer insights which can help us all understand more about visitors to our region.  

About the survey 

Visit West are running two visitor surveys via VisitBristol and VisitBath channel to better understand visitor profiles, motivations, experiences, and satisfaction for visitors to Bristol, Bath, North Somerset, South Gloucestershire and the region as a whole.

These surveys are about leisure trips, business trips or visiting friends & family that have been taken in the past year. This can include day trips, holidays, short breaks, attending a conference or other business-related event.  

Respondents have the option at the end to be entered into a quarterly prize draw to win a £50 Bath Gift Card or £50 Love Bristol Gift Card. 

This research is being conducted on behalf of Visit West, working in partnership with VisitBritain, who are carrying out the research across the country. Their privacy policy can be viewed here. Please be assured all responses are anonymous and confidential. 

Please find a link to the surveys here; 

Visit Bath: https://visitbath.co.uk/visitor-survey

Visit Bristol: http://visitbristol.co.uk/visitor-survey 

Purpose of this toolkit 

We’re inviting our members and other stakeholders in the region to help share the survey with your own audiences so we can gather richer insights which can help us all understand more about visitors to our region.  

We will be sharing the results of this survey with any stakeholders, which may help you understand your audiences better and a wider pool of respondents will benefit us all. 

The toolkit contains:

- Suggested social posts and wording for websites and enewsletters. 

- Images to share along with links for survey 

- Unique tracking links and/or QR code 

Sharing the survey on your digital channels 

Please help us gather more answers from a more diverse audience by encouraging participation from your customers and visitors.  

Website 

You might like to add a link, banner, button, or pop-up promoting the survey. Banner examples and images are in the downloadable assets folder here. Please ensure you are using the correct tracking link as detailed both below and in the example post document in the toolkit.

Social Media channels

We have provided example posts in the folder here, including longer or shorter examples, as well as suggestions for reels/TikTok videos. Feel free to use your own wording, but please try to ensure that you include the tracking links as detailed below and in the example post document in the toolkit

E-Newsletters 

You may like to include a survey feature, short CTA box or just a link in your email newsletters. There is some example text, banners ads and images available in the toolkit. 

Downloadable Assets  

Please find a folder here that contains the following;

- Example posts for social media

- Example copy for websites and enewsletters

- Branded survey banners (landscape + square formats) for websites or enewsletters

- QR code 

- Example images that you can use to share the survey 

- Tracking links (in the example posts document and below)

View and download the assets here. (opens a new window in dropbox)

Unique Tracking Links  

Help us track engagement.

Please use the below unique survey URLs (tracking links) so Visit West can attribute responses to our members and stakeholders. These can also be found in the downloadable toolkit.

Visit Bath Survey

Website link: http://bit.ly/47hhcJ0 

Enews link: http://bit.ly/4ndEC8d 

Social media link: http://bit.ly/47HJpcn  

Visit Bristol Survey

Website link: http://bit.ly/3JpP7Y3

Enews link: http://bit.ly/3IWO9Cz  

Social media link: http://bit.ly/3L5aAG8  

QR Code Option 

To make it even easier for visitors to access the survey, we have generated a QR code to the survey that you can share on your channels if you’d prefer.  

Tips for use: 

- Add QR codes to social channels, digital screens, e-newsletters or your website. 

- Include a short call-to-action e.g. “Tell us about your visit to the Bristol area / the Bath area for a chance to win!” Scan this QR code to complete a quick survey.” or see example posts. 

- The QR code is included in the asset folder but can be sent separately if needed. Just email marketing@visitwest.co.uk 

Other ideas and suggestions 

As well as digital options above, below are some other suggestions for ways to promote participation of the survey. 

- Display posters or counter cards with QR codes 

- Add flyers in welcome packs or hotel rooms  

- Ask front-line staff to encourage participation (“You can scan this to share your thoughts about your visit!”) 

Share with us 

Let us know where and how you’ve shared the survey, whether it’s on your website, social media, newsletters, or in person with visitors.

This helps us: 

- Track responses and understand which channels and partners are driving engagement. 

- Acknowledge and thank you for your support in helping us reach a wider audience. 

- Share results and insights with you once the research is complete, to further our understanding of visitors to the region. 

Please email a quick summary (and links, if available) to marketing@visitwest.co.uk with the subject line “Visitor Survey – Shared by [Your Business Name]”. 

If you’re using your unique tracking links or QR codes, we’ll also be able to see some stats attributed to your activity but hearing from you directly ensures we can fully recognise your involvement. 

Thank you so much to help us gather stronger insights and continue to grow tourism across Bristol, Bath and the West of England.