Tourism Alliance appoints Eddy Leviten as Executive Director

The Tourism Alliance today announced the appointment of Eddy Leviten as its new Executive Director, effective 15th September 2025. Leviten will lead the Alliance’s policy, advocacy, and membership agenda at a pivotal time for the UK visitor economy, working closely with government, national agencies, and the Alliance’s broad coalition of industry bodies and businesses.

Image - Eddy Leviten

Emma McClarkin OBE, Chair of the Tourism Alliance and Chief Executive, British Beer & Pub Association, said:

“Eddy is a proven coalition-builder with the energy and strategic clarity the sector needs right now. His experience engaging across Whitehall, devolved administrations and industry will be invaluable as we champion a competitive, sustainable and world-class UK visitor economy.”

Tom Jenkins, Past Chair and current Board Member, and CEO, European tourism association, added:

“The Tourism Alliance exists to unify the sector’s voice. Eddy understands the diversity of our members—from attractions and hospitality to transport and destination management—and how to convert that insight into practical policy wins.”

Eddy Leviten commented:

“Tourism is a national success story—driving jobs, investment and cultural exchange in every region of the UK. I’m excited to join the Tourism Alliance and will focus on three priorities from day one: amplifying a clear, data-driven policy voice; delivering tangible value for members; and deepening collaboration across the whole visitor economy.”