Marketing Executive (12 Months maternity cover) at Bristol BID

Job Title: Marketing Executive (Interim: 12 Months maternity cover)
Reporting to: Marketing Manager
Working Hours: 37 hours a week (usually Monday to Friday but some evening and weekend will be required to support BID events and projects)
 

Main purpose
To support the marketing team with all marketing activity in line with the strategy and plans of Bristol BID, including, but not limited to, the channels outlined below.

Key Accountabilities
Bristol BID, Bristol Shopping Quarter and Bristol Light Festival websites

• Website content updates, adding news, events, projects and other content
• Ensure general information and project pages are relevant and up to date 
• Creating relevant website blog content to support campaigns

Social Media 

• Follow the social media strategy and make use of channels to promote offers and events 
• Creation of video and photography content, where required for use across social channels
• Managing content schedule for social media calendars 
• Create social media posts and stories in real time 
• Use Hootsuite, Meta and other platforms to schedule social media posts for Instagram, Facebook, and LinkedIn
• Monitor and respond to messages and comments from levy-payers, non-levy payers, and the public using appropriate tone of voice
• Social media support for Bristol Light Festival and covering BID channels during this period

Email Marketing

• Use our email marketing software to create and send email campaigns including a monthly projects newsletter and a monthly events newsletter

Events

• Support the team with event activations as appropriate
• Liaise directly with Project Managers on lunchtime events and attending them as required to create social media content

Brand

• Ensure the brand identity of Bristol BID and messaging is consistent across all channels
• Maintain a consistent tone of voice
• Be a brand advocate amongst the team and externally 

Analytics and Reporting

• Creation of monthly report for Bristol BID
• Keep website and social media reports up to date
• Support the Marketing Manager with monthly marketing and board reports
• Stakeholder Relations
• Build relationships with levy payers and key stakeholders regarding social media activity and events

Competencies

• Excellent IT skills
• Strong verbal and written communication skills
• Experience in managing B2B / B2C social media channels 
• Experience of Content Management Systems, particularly WordPress
• Agency management experience 
• Some experience of Adobe Creative Suite (Illustrator, Photoshop)
• Experience of using Google Analytics and social media analytics and insights tools
• Attention to detail
• Analytical skill set
• Creative skills to contribute to new and innovative ideas
• Ability to work as a team
• A passion for Bristol

We are an equal opportunity employer and are committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

How to apply

Please visit Marketing Executive (12 Months maternity cover) - Bristol City Centre BID for application materials. Please download the job description and equal opportunities form. To apply please send your CV, a covering letter, and the completed equal opportunities form, to hrteam@businesswest.co.uk by Monday 13 October.

We anticipate holding interviews w.c 27 October.

If you need any help or assistance completing this application process, please email jess@bristolbid.co.uk who will be happy to help.