Marketing Manager at Wake The Tiger

About Wake The Tiger: 

With a year’s worth of trading and astronomical success including 30,000 more visitors than initially anticipated,  1500+ rave Google reviews, winning the Leisure & Tourism Award and Platinum Award with Bristol Life Awards, being a Living Wage Employer, and now working towards B Corp Certification, Wake The Tiger are now looking to establish the Marketing team with a permanent, 5 days a week, Marketing Manager.

With developments in the existing space plus exciting expansion plans, the person who joins this team must have at least 3 years proven experience at a Marketing Manager level, have line management experience, and be ready to hit the ground running as soon as possible.

KEY RESPONSIBILITIES

• Develop and implement strategic marketing plans to drive brand development, enhance market positioning, and achieve business objectives.
• Leverage e-commerce, SEO, and digital marketing strategies to maximise online presence and generate substantial customer engagement.
• Harness the power of social media platforms, including Meta, YouTube, TikTok & LinkedIn, to create impactful digital marketing campaigns and drive brand visibility, both via organic & paid channels
• Develop and drive a strong PR strategy that increases reach and engagement
• Deliver creative marketing initiatives, collaborating with internal teams and external agencies to deliver compelling content and campaigns.
• Lead and inspire a marketing team of 2 whilst offering stability and support to the Sales & Marketing Director
• Cultivate strong partnerships to expand business opportunities and drive brand collaborations.
• Oversee advertising activities across multiple channels, optimising spend and messaging for maximum impact
• Day-to-day support of the Sales & Marketing Director, including deputising when required

ESSENTIAL

• A minimum of 3 years proven experience at a Marketing Manager level
• Line management experience
• Ability to make data-driven decisions
• Strong analytical skills with the ability to spot patterns & behaviours that can be exploited via marketing activities
• Create regular reports that appeal / talk to many (visual, data, copy)
• A confident presenter with multiple levels of the business
• Proven success in social media management
• Proven experience within a B2C organisation
• Experience in CMS
• Thrives being proactive, with structure, organisation and planning, however can equally balance this when reactivity is required
• Expertise in e-commerce, SEO, and digital marketing (both organic and paid), with a track record of driving online visibility and customer engagement.
• Proficiency in leveraging social platforms for effective digital marketing campaigns.
• Creative flair and innovative thinking, with a keen eye for developing impactful marketing content and campaigns.
• Experience in managing advertising campaigns across multiple channels, optimising budgets and messaging.
• Ensure regular internal communication across the whole business
• Working collaboratively in an extremely fast-paced environment
• Strong networking skills, with the ability to build and maintain relationships.

DIVERSITY & INCLUSION

Wake the Tiger prioritise inclusive and fair recruitment practices with equality and diversity issues integral to all applications considered. They actively encourage the recruitment of a diverse workforce and will ensure any accessibility needs are facilitated. 

To find out more and apply for this role, click here.