Longleat: The Musical

With all the drama of the Safari and the grandeur of Longleat House it was only a matter of time until the world-famous Longleat was immortalised in a musical... Okay, okay you’re right… we’re having a giraffe. But Longleat is saying lights, camera, action to a bold new singalong advertising campaign to give audiences an insight into what they can expect from a trip to the Wiltshire attraction.

With quirky lyrics, a strong focus on characterisation and even Lady Bath herself making a cameo appearance serving afternoon tea, it’s sure to leave audiences singing back ‘I wanna go to Longleat.’

Watch the full video here: https://www.youtube.com/watch?v=vhR2NuOiMzQ

Members of staff and their families make appearances on both the TV and billboard advertising too, adding to its authenticity and playfulness.

Made with creative agency partner Lovers, the broadcast campaign centres around a catchy 30 second tune: ‘I wanna go to Longleat’ with lyrics which include ‘I wanna roar a Longleat roar, We wanna speak ‘koala’, I wanna see what sea lions see’.

The campaign is running on TV, radio, outdoor advertising, buses and digital media this summer.

“To stay at the top of our game we know we have to keep reminding audiences why they love Longleat, to earn those repeat visits and help new audiences discover us,” said Longleat’s Marketing Director Martin Keane. “Some parts of our offer are also less well known currently, such as the treasure-trove that is Longleat House and Longleat Dwellings - our onsite luxury accommodation. This campaign has been a chance to rebalance the picture a bit,” he added.

Another key element of summer at Longleat is the launch of their new DinoROAR event which runs from 22 July to 3 September.

The event features full-sized animatronic dinosaurs including T-Rex, stegosaurus and triceratops and a range of roar-some activities to keep budding dino-hunters entertained. Longleat’s colossal 200-metre inflatable adventure course, the Realm, is also back due to popular demand.