Visit Bath Website & Social Media Report - 2021

An overview of the performance of VisitBath.co.uk and its associated social media channels in 2021.

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VisitBath.co.uk

Sessions/Visits

VisitBath.co.uk had 1.85 million sessions in 2021

+ 32.15% compared to 2020 and only down – 14.1% compared to 2019.*

*This is considering the first quarter of 2021 was in lockdown and then a slow recovery, plus the Omicron wave in December which affected Christmas activity. A new site was launched in November 2021 which search engines then had to re-index.

Devices

Mobile views continue to rise, with nearly 64% of all visits from a mobile device

Top pages

1. Homepage
2.  Things To Do
3. Top 10 Things To Do 
4.  Eating and Drinking/Food and Drink
5.  Top 10 Must-Sees
6. Competiton
7. Thermae Bath Spa
8. Events/What's On
9. Where To Stay
10. Shopping

Top sections

1. Things To Do 
2.  Blog
3. Homepage
4. Food and Drink 
5.  Where To Stay

Top blogs

1. Top ten things to do in Bath
2. Top ten must-sees in Bath
3. Alfresco dining in Bath
4. The ultimate guide to spas in Bath
5. Bath's country walks - which path will you take?
6. Four swimming experiences to take the plunge in Bath
7. The ultimate guide to Sunday roasts in Bath
8. Beer gardens in Bath
9. Have the ultimate spa day in Bath
10. Five Fascinating Facts about the Royal Crescent

New website developments in 2021

• A brand new bespoke VisitBath.co.uk website was launched in November 2021. You can read our release for the launch here, including an overview of the website features
• TXGB integration was added in April 2021, further enabling the ability of members to sell tickets via the Visit Bath website with a shorter customer journey.
• Booking links were added for business listings and events in November 2021. This allows for a separate address for direct booking to be added, and a resulting 'Book Now' button on the listing.
• Accessibility keys were added to VisitBath to allow users to navigate the site more easily. Further accesibility features will be added in 2022.
• Improved search icons and options were added for interest groups (e.g. dog-friendly, family, car parking, electric car charging, accessible)

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Social Media channels

We have 141,450 total social followers across Instagram, Facebook and Twitter – over 18,000 extra since this time last year in Dec 2020.

Facebook - 54,027

Twitter - 33,659

Instagram - 53,776

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Enewsletters

Visit Bath has over 53,500 emails subscribers

Average open rate - 28%

Average CTR - 5.35%

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To find out about getting your business listed on the VisitBath.co.uk website contact our membership team. Or if you are already a member, find out how to make the most of your membership here.