Broadmead Business Improvement District (BID) is a partnership of 272 levy-paying businesses in Bristol Shopping Quarter, working together to make the city centre shopping experience even better. Established in 2005, with a further four successful renewal ballots, the most recent being in 2023 for a five-year term to 2028. Broadmead BID operates under the governance of Visit West.
Our vision is to make Bristol Shopping Quarter everyone’s favourite destination – a vibrant place to shop, work and socialise. At the heart of what we do is our unwavering support for retailers, helping to drive footfall and deliver high standards in all areas.
Marketing and Promotion
Our marketing activity is focussed on the Bristol Shopping Quarter website and the @bristolshopping social media accounts – Facebook and Instagram. We send out regular customer newsletters featuring shopping updates, events, offers and competitions.
Seasonal events are part of an exciting programme to animate the streets, encouraging shoppers to visit more often and stay longer.
The Love Bristol gift card was launched in June 2022 by Broadmead BID, Bristol City Centre BID and Redcliffe & Temple BID to benefit businesses across the city centre. To date, the initiative has kept over £180,000 of spend local, with over 190 businesses now signed up to the scheme.
Clean and welcoming
Our aim is to achieve high standards throughout Bristol Shopping Quarter, working with our partners Bristol Waste to provide a rapid response service to remove graffiti and deal with other cleansing issues.
This work complements the street sweeping and litter removal provided by Bristol City Council.
Festive lighting and seasonal tree lights add a welcome dash of colour during the festive season.
Business Support
Regular and targeted communication, including newsletters and social media updates, is a cornerstone of the successful relationship we have developed with our levy-payers.
A series of free training workshops have seen retailers become Dementia Friends and another raised awareness of the issues surrounding homelessness.
To help homelessness in the city, we have sponsored the installation of one TAP for Bristol point, installed in 2023. Since its inception in 2019, TAP for Bristol has raised and donated £137,000.
Safety
Through the Business Crime Reduction Partnership (BCRP), the BID works alongside the police and the city council to help reduce crime against businesses, identify areas of concern and communicate intelligence through a radio and offender management information sharing system.
We are particularly proud that we have been able to fund two full-time retail support rangers since 2019, providing seven day cover. Across the board, feedback about the rangers has been consistently positive, acknowledging that it has helped reduce losses and improve safety for retailers and shoppers.
Monthly security meetings, attended by the police, give retailers the opportunity to share intelligence and concerns
Thanks to the investment and involvement of our levy payers, The Broadmead BID is helping to improve Bristol Shopping Quarter for everyone: A welcoming place that is safe, clean and vibrant for all to enjoy.
Following a successful ballot, Bristol Business Improvement District (BID) is due to commence on 1 November 2025 and will run until October 2030.
