Visit Bristol usually carries out consumer campaigns on a seasonal basis to encourage visits, particularly overnight stays and short breaks. These usually centre around summer and winter. In addition, we have an ‘always on’ content-led approach across several themes:
- Food and Drink
- Film and Television
- Experiences
Summer in Bristol
An annual, seasonal campaign showcasing attractions, things to do, where to eat and drink, places to stay and events that attract visitors in and around Bristol. We update and encourage traffic to a ‘Summer in Bristol’ hub each year and encourage sharing, user-generated content and extended reach through the use of #SummerInBristol
Our campaign would usually run from late June to the end of September.
Merry Bristmas
Our annual campaign centred around encouraging short-breaks for Christmas shopping and to enjoy the wider offer of the city region in November and December. As well as an enviable shopping offer, the campaign features places to stay, attractions, food and drink venues, and other events happening.
We update and encourage traffic to a ‘Merry Bristmas’ hub. The campaign reach is extended and user-generated content is encouraged via #MerryBristmas
Visit England campaigns
We try to align with Visit England campaigns wherever possible to ensure a wider coverage of the city region. In 2021 this has involved a funded digital activity to encourage direct bookings with local businesses via the TXGB platform as part of the ‘Escape The Everyday’ campaign.
See more: Escape The Everyday in Bristol
Find out more about the international consumer marketing work that we do at Visit West.
We provide services for press and work closely with writers and broadcasters to show off the best of Bath, Bristol and the region to their audiences.
