July 2021 Coverage Report
International
TIME.com
20.07.21
The world’s biggest and most influential news platform based in New York released their annual list of the World’s Greatest Places which featured Bath. Mary Shelley’s HOF, Roman Baths, Bridgerton walking tours and Hotel Indigo are mentioned.
Bath, U.K. Is One of the World’s Greatest Places | TIME
Reach - 100 million
National
HEAT Magazine
05.07.21 – print issue
Thermae Bath Spa featured in a round up of best UK spas.
Circulation – 73k weekly
Express.co.uk
14.07.21
A journalist was hosted in Bath to write a travel feature on the city as a honeymoon destination.
Featuring: The Francis Hotel, Boho Marche, Roman Baths, Thermae Bath Spa, The Scallop Shell, Bath Adventures, Cappadocia
Reach – 2.7million AMV
Mail on Sunday
11.08.21
Freelance writer Jane Knight wrote a piece on last minute summer availability in city hotels for the Mail on Sunday. Ideas and images were pitched and The Bird, Bath featured.
Reach – 36 million AMV
The Telegraph online and in print (Saturday edition)
24.07.21
A four-page supplement on Somerset was written by local freelance journalist Sarah Baxter, featuring Bath and several surrounding towns and attractions. Fred Mawer’s Bridgerton tours was the Bath highlight. Ideas and suggestions for inclusions were given to Sarah along with pictures to the picture desk for the piece.
The secret side to Somerset – plus 20 more fun things to do (telegraph.co.uk)
Reach – 19 million total
thetimes.co.uk
15.07.21
Freelance travel journalist wrote a piece on the 21 best things to do in Bath which we assisted with ideas and images for.
21 best things to do in Bath - Times Travel (thetimes.co.uk)
Reach – 15 million AMV
whateveryourdose.com
20.07.21
A staff writer came to Bath to write a piece on the city from a wellness destination angle for Wellness and lifestyle platform whateveryourdose.com.
Bath is the Perfect Wellness Staycation and Here's Why - DOSE (whateveryourdose.com)
Reach – 200k AMV
Featuring: Abbey Hotel, Thermae Bath Spa, The Soul Spa, Fly Fitness, The Coconut Tree
londontheinside.com
The editor of Londontheinside.com, a London lifestyle platform with a travel section came to Bath in October 2020. The review was published this month.
Two Days In Bath | Escapes | London On The Inside (londontheinside.com)
Reach – 550k AMV
Featuring: Hotel Indigo, The Elder, Thermae Bath Spa, Noya’s Kitchen, Holburne, Roman Baths
Luxurylifetylemagazine.co.uk
18.07.21
A staff writer came to Bath in June to write a piece for lifestyle platform Luxury Lifestyle magazine.
Enjoy a West Country weekend in the beautiful city of Bath | Luxury Lifestyle Magazine
Reach – 83k AMV
Featuring: Savouring Bath, Hotel Indigo, The Elder, Roman Baths, Thermae Bath Spa, Fashion Museum
Regional
Metro – South-West print edition
02.07.21
The American Museum featured in the Metro’s round-up of things to do for Independence Day.
Circulation – not known
Somerset Life magazine
July edition
A 4-page feature on Summer in Bath featuring several members was written for the July issue of Somerset Life magazine.
Circulation – 30k approx.
Featuring: Summer Sundays, Bath on the Beach, SouthGate, Thermae Bath Spa, River Adventures, Bath Festivals, The Holburne, Theatre Royal, Mary Shelley’s HOF, Everything is Music, Julian House, Coconut Tree, Yo Sushi.
Broadcast
ITV WestCountry and itvnews.com
A feature on the ‘Bridgerton effect’ was filmed in the city at the beginning of the month airing on ITV WestCountry on 5th July. The piece featured Bath Walking Tours and The Royal Crescent Hotel and was also published on the national news website.
The Bridgerton effect and how it's saving Bath's tourism industry | ITV News West Country
Reach – not known
Bath Radio
29.07.21
Kathryn was interviewed for community radio station Radio Bath by presenter Bob Crampton on the TIME accolade.
Reach – not known
Influencers
The Curious Pixie
Travel and lifestyle influencer came at the end of May to explore Bath create content for her channels. Her write-up and guide to Bath was posted to her blog in July.
Ultimate Guide to Bath, England | the Curious Pixie
Featuring: Bath Abbey, Roman Baths, Thermae Bath Spa, No. 1 Royal Crescent, Bath Adventures, Pump Room, Sally Lunns, Scallop Shell, The Royal Crescent Hotel & Spa, Homewood, No. 15 Great Pulteney
Visit England Escape the Everyday Influencers
As part of Visit England’s Escape the Everyday campaign their PR team worked with Visit West to arrange two trips with influencers to visit Bath and showcase the city to their audiences visiting various members. Content was cross shared on the @visitengland Instagram account. @ellenextdoor was a combined Bristol and Bath trip.
@dipyourtoesin Reach – 15.8k
Featuring: Bath Adventures, Jane Austen Centre, Bath Pizza Co. The Holburne, Bath Bus Company
@ellenextdoor Reach – 107k (151) EXPLORING BATH AND BRISTOL | VisitEngland 2021 - YouTube
Featuring: Roman Baths, The Holburne, The Scallop Shell, Abbey Deli, Bath Aqua Glass, The Abbey
Other coverage
Mary Shelley’s House of Frankenstein
To support the opening of brand-new attraction Mary Shelley’s House of Frankenstein in July – Visit West worked alongside the team at the attraction’s PR agency (Kallaway PR), to secure coverage in various local, regional, national, trade and broadcast media, whilst also helping with the press photo-calls and preview for the launch. Work is on-going.
UNESCO accreditation for Great Spas of Europe
A press release written by B&NES Council was also sent out which resulted in coverage on several media outlets and trade bodies including the following:
Bath awarded coveted second UNESCO title | UKinbound
Bath awarded second UNESCO World Heritage status - Business Live (business-live.co.uk)
Bath gets second Unesco heritage listing as one of Great Spas of Europe - Somerset Live
Bath Secures UNESCO World Heritage Status — (thetrailblazer.co.uk)
Full list of UNESCO World Heritage sites in the UK - how many have you been to? - Mirror Online
TIME.com – the World’s 100 Greatest places 2021
A press release was written by Visit West to pitch to local and regional media to highlight the TIME.com accolade. B&NES Council also sent out a release.
Bath listed in TIME's top 100 world's greatest places list - Somerset Live
Bath named one of the World’s Greatest Places | Invest In Bath
Bath named among 'World's Greatest Places' by TIME magazine | ITV News West Country
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