About

Humour is at the heart of great marketing. But how should it be used? And what should be avoided? Paddy Gilmore, a comms consultant and columnist who specialises in humour, will talk about how to best use this fascinating, universal human trait.

Paddy will discuss how consumers respond to different types of humour and various examples of humour featured in marketing campaigns. Whether your work involves B2C, B2B, or a specific area of marketing, come and learn when and how to engage customers using humour, and obvious pitfalls to avoid.

Times

• 6-6.30pm – Refreshments & Networking
• 6.30-7.30pm – Talk followed by Q&A
• 7.30-8pm – Networking

Tickets

BCI member tickets are £30 +VAT.

Non-member tickets are £50 +VAT.