About

Thursday 12 March (1:30 - 4pm) Sustainability workshop: Future Proofing Your Business - Online

Delivered in partnership with the Travel Foundation, this session will include engaging presentations, interactive group exercises, Q&A slots and time to explore shared challenges and solutions – all supported by practical case studies from the UK and global destinations to showcase real-world examples.

Overview: Sustainability is no longer a ‘nice to have’—it’s becoming essential for staying competitive, cutting costs, and meeting growing expectations from customers, tour operators, and investors. But integrating sustainability into your business doesn’t have to be overwhelming or expensive.

This interactive session will break it down into practical, manageable steps, helping you build a stronger, more resilient business while delivering great experiences for your guests.

Key topics covered:

• The business case for sustainability How sustainability can reduce costs, attract customers, and position your business for long-term success.
• Talking about Your efforts with confidence Communicate your sustainability journey authentically—without falling into the greenwashing trap.
• Designing low-carbon, high-impact experiences Create visitor experiences that align with customer values while minimizing environmental impact.
• Start small, think big Practical, achievable steps for embedding sustainability into your business—wherever you’re starting from.
• Influencing customers and teams Use BeSmart’s ‘First Mile’ approach to encourage responsible choices.
• Building sustainability into everyday operations From energy use to waste reduction—integrate sustainability in ways that make business sense.
• Finding the right support Learn who you can collaborate with—networks, partners, and local allies that can help.

What you’ll leave with:

• Clear, actionable ideas to make sustainability work for your business
• Strategies for talking about sustainability in a way that connects with customers
• Practical ways to reduce costs and improve efficiency