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Across Europe and beyond, there is much research on effective and coherent place marketing. Join to explore the latest findings in this area and discuss practical place marketing approaches to attract visitors and investors.
Led by Dr Paweł Capik & Dr Tom Bowden-Green (Bristol Business School), with Dr Hanne Knight (University of Plymouth) this session will outline key steps and discuss the importance of coherence between stakeholders involved with these complementary yet diverse target groups. They will also share recent and ongoing research in this field at Bristol Business School.
The workshop is first in the planned series of events aimed at developing a dialogue with wide-ranging stakeholders engaged in place promotion, marketing and branding across the South-West and beyond.
Map & Directions
Road Directions
Find out about the latest on the roads and get travel directions from TravelWestBristol City Council operates a Clean Air Zone in the city centre area. To find out more and to check if you will need to pay, go to bristol.gov.uk/streets-travel/bristol-caz
Public Transport Directions
For comprehensive information about getting here by public transport, please visit TravelWestBristol City Council operates a Clean Air Zone in the city centre area. To find out more and to check if you will need to pay, go to bristol.gov.uk/streets-travel/bristol-caz
