About

How To Be Useful is a half-day session to help you approach the problem of strategy with confidence, and turn those voices into collaborators. 

Look at strategy through the lens of the people you do strategy for, and with: clients, stakeholders, creatives, audiences. And discover tools and hacks to help you move forward with what you have, whatever stage of the process you’re at.

This workshop is for junior-mid-level planners and strategists. You’re already doing the job but you’d love ways to make your contribution more valuable – and more valued.

Tickets

• BCI member tickets are £125 + VAT
• Non-member tickets are £185 + VAT