Volume and Value of the Visitor Economy
This and the following information is from the annual Economic Impact report commissioned by Destination Bristol and Visit Bath and delivered by the South West Tourism Research Company.
The data included in this page relate to 2019 which represents the last full year of data.
Staying visits
Across the west of England, of the total number of staying trips in 2019, approximately 76% were domestic, and 24% international. However, international trips generated 43% of all visitor nights and 40% of all visitor spend.
Staying visits generate approximately £1bn of direct visitor spend.
Day Visits
The region welcomed 33.2m day visits during 2019, generating £1.273bn.
The impact of both day visits and staying visitors varies within the destinations themselves. These are segmented according to local authority boundaries below.
Bath and North East Somerset
Welcomes 25% of all staying domestic trips to the region and 36% of all international staying trips. Bath and North East Somerset had the lowest number of domestic day visits with 15% of all day visits and spend.
Day Visits 4,874,000
Day Visitor Spend £190,179,000
Staying Visitor Trips 1,288,000
Staying Visitor Spend £254,543,000
Other related visitor spend £14,003,000
Total related visitor spend £458.7m
Bath is the 11th most visited town or city in the UK by international visitors. International staying visits account for 30% staying trips, 48% of all nights and 40% of all staying visitor spend.
Bristol
Welcomes 52% of all staying domestic trips to the region and 57% of all international staying trips. Bristol had the highest number of domestic day visits with 41% of all day visits and 44% of all day visitor spend.
Day Visits 13,657,000
Day Visitor Spend £563,096,000
Staying Visitor Trips 2,503,000
Staying Visitor Spend £578,171,000
Other related visitor spend £32,730,00
Total related visitor spend £1.173bn
Bristol is the 8th most visited town or city in the UK by international visitors. International staying visits account for 25% staying trips, 49% of all nights and 47% of all staying visitor spend.
North Somerset
Welcomes 13% of all staying domestic trips to the region and 5% of all international staying trips. North Somerset had the second highest number of domestic day visits with 23% of all day visits and 20% of all day visitor spend.
Day Visits 7,700,000
Day Visitor Spend £249,300,000
Staying Visitor Trips 530,000
Staying Visitor Spend £106,000,000
Other related visitor spend £9, 573,000
Total related visitor spend £364, 873, 000
South Gloucestershire
Welcomes 10% of all staying domestic trips to the region and 2% of all international staying trips. South Gloucestershire had 21% of all day visits and day visitor spend in the region.
Day Visits 6,956,000
Day Visitor Spend £270,726,000
Staying Visitor Trips 368,000
Staying Visitor Spend £61,260,000
Other related visitor spend £1, 470, 000
Total related visitor spend £333, 456,000
Bristol is the 8th most visited town or city in the UK by international visitors. International staying visits account for 25% staying trips, 49% of all nights and 47% of all staying visitor spend.
National research
Visit Britain and Visit England have a rich research area on their website with both quantitative and qualitative data.
England Research & Insights - https://www.visitbritain.org/england-research-insights
COVID-19 Consumer Sentiment Tracker - https://www.visitbritain.org/covid-19-consumer-sentiment-tracker
VisitBritain
Find out more about how Visit West and its partners and members support industry.
Find out about what Visit West do, who we are and how we support Bristol, Bath and the region.
Find out information about the local visitor economy with our regularly updated Business Barometer.
