Bath Spa University is inviting Bath- based hospitality and tourism businesses to take part in an exciting focus group, exploring how online customer reviews can be used to drive bookings, boost customer satisfaction, and strengthen brand reputation. This research will also explore whether tools like AI-assisted replies can enhance customer engagement. Join fellow business leaders for a collaborative discussion regarding best industry practices, with refreshments provided.
Where: Locksbrook Road Campus, Bath Spa University (BA1 3EL)
When: Friday 2 May 2025 – choose your preferred session:
11:00am–12:30pm
1:00pm–2:30pm
Travel costs will be reimbursed with receipts, if you are driving to the campus then free parking permits will be available.
Please reply by 30 April to confirm your attendance and preferred time, by contacting Emma-Louise Robertson at e.robertson@bathspa.ac.uk
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