Incentive Travel

The Bristol and Bath region is ideal for incentive travel programmes. The two neighbouring cities complement each other and offer different experiences for those looking for variety and to explore what the UK has to offer.

Meet Bristol & Bath supports companies, DMCs, tour operators and travel agents looking to include and promote Bath, Bristol and the west of England to their customers.

Need help with a live enquiry? Get in touch with the team and we can offer advice and create connections with local venues and experiences.

Introduction to our region

Bath is the only entire city in the UK that is a UNESCO World Heritage Site. The city has been a centre of relaxation and wellness for over 2,000 years due to its natural hot springs, which has earned it a second UNESCO accreditation as part of the Great Spa Towns of Europe. Today, Bath combines world-class heritage and wellbeing with unforgettable venues available for private hire such as Roman Baths and Pump Room, making it the perfect destination as an incentive destination.

Creative and colourful, from the buzz of Bristol’s harbourside, to the Georgian splendour of Clifton Village and the iconic landmark Clifton Suspension Bridge, Bristol always makes a lasting impression. Famous for its street art, it is the hometown of Banksy as well as Europe’s largest Street Art Festival, Upfest. A UNESCO Creative City of Film there are many creative experiences to enjoy such as model making with Aardman Animations as well as private hire options of top cultural attractions such as Brunel’s SS Great Britain and Aerospace Bristol.

Bristol and Bath are nestled in beautiful countryside of the stunning South Cotswolds and the rolling hills of the Mendips. There are many memorable experiences to enjoy including exclusive hire of King Henry VIII’s honeymoon retreat, Thornbury Castle and just a stone’s throw away is Badminton Estate and Lucknam Park Hotel and Spa, both elegant, impressive venues with endless possibilities for events and incentive experiences.

For food and drink inspired experiences, Thatcher’s Cider Farm is a must, with guided tours of the orchard and factory concluded with dinner, complete with cider pairings. Alternatively, take a vineyard tour and English wine tasting at Aldwick Estate, offering 11 acres of tranquil landscape or get back to nature on a guided farm tour or creative workshop at one of the only organic gardens in the country at Yeo Valley.

Using Bath or Bristol as your base there are some brilliant experiences that can be enjoyed without huge time needed to be spent on travel, which equals more time experiencing the destinations and creating memories. With Stonehenge, a world-famous heritage site, Berkeley Castle and neighbouring cities and towns such as Cardiff, Glastonbury, Cheddar and Wells just a short distance away, there is plenty of unique adventures for your group to embark on as part of the itinerary or by extending their stay.

Travel to and from the region

The region can be accessed via Bristol Airport, which is under a 45-minute drive away from both cities and offers daily flights to popular locations throughout Europe including major hubs that can be used for onward travel.

If travelling from London there are direct fast trains, with the nearest station being London Paddington, just 80 minutes from Bath and 95 minutes from Bristol. Discounted delegate fares are available with GWR and private hire of carriages is possible.

Get in touch!

Once we have inspired you with these ideas, please do get in touch to discuss your incentive programme. Our local knowledge is second to none, and we can help by saving you time and ensuring your attendees have the best itinerary.

We offer free and impartial advice and can connect you with trusted local, professional suppliers who can deliver your programme. Contact us on events@meetbristolbath.co.uk with your requirements.

Itinerary Suggestions

We have put together a host of incentive itinerary ideas which you can access here, or scroll through the options below.

Browse our incentive travel itineraries...

Inspiration

Incentives itinerary: The best of central Bath

Just two hours from London by train, Bath is a stand-out destination for incentive groups looking for a slice of quintessential British charm and history.
Incentive itinerary: Central Bristol

Here’s a suggested one-day itinerary for the South West’s biggest city, featuring a storied theatre, a graffiti workshop, a 3D planetarium and more.
Incentive itinerary: Bristol sports experiences

This one-day itinerary pulls together some stand-out sporting incentive experiences, starting with a wellbeing boost at the city’s surf lake and ending with the thrill of a live match.
Incentive itinerary: A day of sport in Bath

Here’s how you could bring delegates together for an invigorating sports-themed day in Bath.
Incentive itinerary: Sport in rural Bath & Wiltshire

Experience the beautiful countryside that surrounds Bath and some of the region’s finest sporting facilities on your next West Country incentive trip.
Incentive itinerary: Sport in the Mendips

As a green city surrounded by countryside, Bristol is an excellent destination for getting delegates out of their comfort zones and into the great outdoors.
Incentive itinerary: A taste of Somerset food and drink

Here’s a recommended one-day itinerary that gives you a taste of the region’s homegrown delights, all set against the backdrop of the scenic Mendip Hills.
Incentive itinerary: Bath and rural Wiltshire

While city centre Bath has plenty to offer thanks to its blend of history, culture and wellbeing, it’s well worth venturing outside the city and into rural Wiltshire on your next incentive trip.
Incentive itinerary: Rural & Central Bath

An itinerary that combines time soaking up the city centre’s luxurious spa culture with experiences in stunning rural settings creates the ultimate wellbeing break for delegates.
Top 10 incentive experiences in Bath and Bristol

Crafting an unforgettable incentive trip itinerary in Bristol and Bath is easy. Soak up the luxury and elegance of Bath, the lively and creative spirit of Bristol or both – they’re located just 11 minutes apart by train.
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Watershed

Address

1 Canons Road, Harbourside, Bristol, BS1 5TX

Telephone
+44 (0)117 927 6444

info@watershed.co.uk

Harbourside, Bristol

Enjoy a lively programme of independent film, digital media and events at this fantastic media centre in the heart of the Harbourside
Aerospace Bristol

Address

Hayes Way, Patchway, Bristol, BS34 5BZ

Telephone
+44 (0)117 931 5315

info@aerospacebristol.org

Bristol

Ready for boarding, Aerospace Bristol tells the amazing story of Bristol’s world-class aerospace industry and gives you and your family the chance to step aboard a British icon, Concorde Alpha Foxtrot.
Brunel's SS Great Britain

Address

Great Western Dockyard, Gas Ferry Road, Bristol, BS1 6TY

Telephone
+44 (0) 117 926 0680

admin@ssgreatbritain.org

Bristol

Step aboard the world’s first great ocean liner, dating back to 1843. Tour the ship, climb the rigging, head deep into the Dry Dock and meet Victorian passengers and explore two additional museums in the historic dockyard
The Roman Baths

Address

Roman Baths, The Pump Room, Abbey Church Yard, Bath, BA1 1LZ

Telephone
+44 (0)122 547 7785

romanbaths_bookings@bathnes.gov.uk

Abbey Church Yard, Bath

Famed for its hot springs, Bath houses the best preserved Roman Spa from the ancient world. Delve into the history of this magical monument and admire its architecture and engineering.
The Bristol - a Doyle Collection Hotel

Address

Prince Street, Harbourside, Bristol, BS1 4QF

Telephone
+44 (0)117 923 0333

bristol@doylecollection.com

Bristol

Luxury hotel, offering gorgeous views over the Harbourside, spacious rooms and one large suite
The Royal Crescent Hotel & Spa

Address

16 Royal Crescent, Bath, BA1 2LS

Telephone
+44 (0)1225 823333

info@royalcrescent.co.uk

Bath

Experience Georgian grace and elegance in the centre of the world-famous Royal Crescent.
Virgin Balloon Flights

Address

Bath, Somerset, BA1 2LZ

Telephone
01952 212750

customerservice@virginballoonflights.co.uk

Bath

Enjoy unforgettable views from a sky-high perspective.
Homewood

Address

Abbey Lane, Freshford, Bath, Somerset, BA2 7TB

Telephone
+44 (0)1225 580 439

events@homewoodbath.co.uk

Bath

Eclectic, luxurious and slightly eccentric; think grand Georgian country house and grounds filled with creative artworks and ultra-modern indulgences including a spa and heated outdoor swimming pool.
Bristol Old Vic Events

Address

King Street, Bristol, BS1 4ED

Telephone
+44 (0)117 907 2681

events@bristololdvic.org.uk

Bristol

Opened in 1766, Bristol Old Vic is the country’s oldest continuously working theatre offering an historic venue, central location and flexible event spaces, ranging in capacity from 12 to 550.
Bailbrook House Hotel Incentive Travel

Address

Eveleigh Avenue, London Road West, Bath, Somerset, BS17JD

Bath

Bailbrook House sits within 20 acres of private grounds and offers space for up to 200 delegates in the stylish Brunel Suite. The 12 meeting rooms include function spaces with high ceilings, huge windows and feature fireplaces with access onto…
Wiper and True brewery tours

Address

Units 11-15, City Business Park, Bristol, BS5 0SP

Telephone
+44 (0)117 9412501

hello@wiperandtrue.com

Bristol

Guided brewery tours are available every Saturday for Wiper & True's custom-engineered brewery in Old Market.
Bristol Marriott Royal Hotel

Address

College Green, Bristol, BS1 5TA

Telephone
+44 (0) 870 400 7220

cork.regional.reservations@marriott.com

Bristol

Explore vibrant Bristol city and harbour by staying at Bristol Marriott Royal Hotel. Just a 10 minute walk from Wills Memorial Building and 5 minutes from Bristol Beacon.
The Bristol Hippodrome

Address

St Augustine's Parade, The Centre, Bristol, BS1 4UZ

bristoladmin@theambassadors.com

The Centre, Bristol

The Bristol Hippodrome is one of the country's top, family-friendly provincial theatres, which proudly continues to stage major West End and Broadway productions.
Bristol Museum and Art Gallery

Address

Queens Road, Bristol, BS8 1RL

Telephone
+44 (0) 1172 032 306

Bristol

An inspirational setting for sophisticated entertaining in the heart of the city.
Thatchers Cider

Address

Myrtle Farm, Station Road, Sandford, BS25 5RA

Telephone
+44 (0)1934 822862

info@thatcherscider.co.uk

Sandford

Family cidermaker Thatchers has its home in Somerset and with four generations of expertise at its heart, is the maker of much-loved ciders including Thatchers Gold, Haze and Katy.
The Jane Austen Centre

Address

40 Gay Street, Queen Square, Bath, BA1 2NT

Telephone
+44 (0)1225 443000

contactus@janeausten.co.uk

Bath

Immerse yourself in everything Austen at The Jane Austen Centre.
The Lord Mayor's Chapel (Bristol Cathedral)

Address

College Green, West End, Bristol, BS1 5TJ

Telephone
+44 (0)117 926 4879

events@bristol-cathedral.co.uk

West End, Bristol

A stunning medieval chapel that for hundreds of years has been a place of sanctuary in the heart of Bristol. Located just across College Green from Bristol Cathedral, the Chapel is a gem in the city for any unique event.
Berkeley Castle

Address

Berkeley, Gloucestershire, GL13 9BQ

Telephone
+44 (0)1453 810303

info@berkeley-castle.com

Gloucestershire

Berkeley Castle is a beautiful and historic Castle, begun in 1117 and still remains the home of the Berkeley family. It is a great day-out for all the family, hosting special events on bank holidays and during school holidays
Gloucestershire County Cricket Club Hospitality

Address

Gloucestershire Cricket Club, Bristol County Ground, Nevil Road, Bishopston, Bristol, BS7 9EJ

Telephone
+44 (0)117 910 8025

thebristolpavilion@thelindleygroup.com

Nevil Road, Bishopston, Bristol

Guests can enjoy Division One County Championship cricket for the first
time since 2004 at the Bristol Pavilion as they indulge in a delicious array
of food served throughout the day
Bristol Beacon

Address

Colston Street, Bristol, BS1 5AR

Telephone
+44 (0)117 203 4040

hello@bristolbeacon.org

Bristol

Bristol Beacon is Bristol’s largest concert hall, presenting concerts and entertainment by major names in rock, pop, jazz, folk, world and classical music, stand up comedy and light entertainment, as well as local choirs, orchestras and schools.