About

Date and time

Tue, 18 Nov 2025 10:00 - 12:00 GMT

Location

Online

About this event

• Event lasts 2 hours

This workshop aims to equip SMEs, marketers and content creators with practical advice on AI tools and strategies for producing video, audio or images that connect with your audience, and enhance personalisation and targeting.

This virtual 2-hour workshop is hands-on and will help you achieve greater impact with your business content.

Join this webinar to learn more about:

• The importance of multimedia content in marketing campaigns
• How generative AI is changing creative work
• Prompting Techniques to humanize AI-Generated Content
• Legal considerations
• Simple strategies to stay focused and avoid overwhelm
• How to create and repurpose content with practical demonstrations

Following the workshop, you will have:

• AI Tools and tips to get you started
• The ability to use at least three AI tools to generate multimedia content
• An understanding of how Tech For Growth's dedicated 1-2-1 specialist consultancy can support your business

About the Speaker:

Mark Horton is the Founder of the Marketing agency Brandbuildermark.com. He worked for over 25 years in the creative industries, from graphic design and branding to TV executive producer. Today, he also advises businesses on AI, turning ideas into visual narratives that resonate with audiences to drive results.

About Tech For Growth

Tech for Growth is a fully funded initiative that provides dedicated, targeted tech adoption consultancy to small and medium businesses in the West of England.

A West of England Mayoral Combined Authority initiative, delivered in partnership with Business West and techSPARK, to help SMEs in the region improve their digital skills to grow.