Visit West Survey Toolkit
Purpose of this toolkit
We’re inviting our members and other stakeholders in the region to help share the survey with your own audiences so we can gather richer insights which can help us all understand more about visitors to our region.
The toolkit contains:
- Suggested social posts and wording for websites and enewsletters.
- Images to share, along with links for the survey
- Unique tracking links and/or QR code
We will be sharing the results of this survey with any stakeholders, which may help you understand your audiences better. A wider pool of respondents will benefit us all.
Sharing the survey on your digital channels
Please help us gather more answers from a more diverse audience by encouraging participation from your customers and visitors.
Website
You might like to add a link, banner, button, or pop-up promoting the survey. Banner examples and images are in the downloadable assets folder here. Please ensure you are using the correct tracking link as detailed both below and in the example post document in the toolkit.
Social Media channels
We have provided example posts in the folder here, including longer and shorter versions, as well as suggestions for reels/TikTok videos. Feel free to use your own wording, but please try to ensure that you include the tracking links as detailed below and in the example post document in the toolkit.
E-Newsletters
You may like to include a survey feature, short CTA box or just a link in your email newsletters. There is some example text, banner ads and images available in the toolkit.
Downloadable Assets
Please find a folder here that contains the following:
- Example posts for social media
- Example copy for websites and enewsletters
- Branded survey banners (landscape + square formats) for websites or enewsletters
- QR code
- Example images that you can use to share the survey
- Tracking links (in the example posts document and below)
View and download the assets here. (opens a new window in Dropbox)
Unique Tracking Links
Help us track engagement.
Please use the unique survey URLs (tracking links) below so that Visit West can attribute responses to our members and stakeholders. These can also be found in the downloadable toolkit.
Visit Bath Survey
Website link: http://bit.ly/47hhcJ0
Enews link: http://bit.ly/4ndEC8d
Social media link: http://bit.ly/47HJpcn
Visit Bristol Survey
Website link: http://bit.ly/3JpP7Y3
Enews link: http://bit.ly/3IWO9Cz
Social media link: http://bit.ly/3L5aAG8
QR Code Option
To make it even easier for visitors to access the survey, we have generated a QR code to the survey that you can share on your channels if you’d prefer.
Tips for use:
- Add QR codes to social channels, digital screens, e-newsletters, or your website.
- Include a short call-to-action e.g. “Tell us about your visit to the Bristol area / the Bath area for a chance to win!”, "Scan this QR code to complete a quick survey,” or see example posts.
- The QR code is included in the asset folder, but can be sent separately if needed. Just email marketing@visitwest.co.uk.
Other ideas and suggestions
As well as digital options above, below are some other suggestions for ways to promote participation in the survey.
- Display posters or counter cards with QR codes
- Add flyers in welcome packs or hotel rooms
- Ask front-of-house staff to encourage participation (“You can scan this to share your thoughts about your visit!”)
Share with us
Let us know where and how you’ve shared the survey, whether it’s on your website, social media, newsletters, or in person with visitors.
This helps us:
- Track responses and understand which channels and partners are driving engagement.
- Acknowledge and thank you for your support in helping us reach a wider audience.
- Share results and insights with you once the research is complete, to further our understanding of visitors to the region.
Please email a quick summary (and links, if available) to marketing@visitwest.co.uk with the subject line “Visitor Survey – Shared by [Your Business Name]”.
If you’re using your unique tracking links or QR codes, we’ll also be able to see some stats attributed to your activity but hearing from you directly ensures we can fully recognise your involvement.
Thank you so much to help us gather stronger insights and continue to grow tourism across Bristol, Bath and the West of England.
