Visit West's Impact

Visit West is the official Local Visitor Economy Partnership for Bristol, Bath, and the West of England. For over two decades, we have worked to grow the region's visitor economy, support the businesses within it, and ensure the benefits of tourism are felt as widely and sustainably as possible across our communities.

From promoting Bristol and Bath to millions of domestic and international visitors, to securing major conferences and business events for the region, supporting travel trade relationships, and championing accessibility and sustainability across the industry - our work spans the full breadth of the visitor economy.

Our impact in numbers

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Our impact

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600+

Visit West member businesses 

 

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10m+

Annual sessions across Visit Bath & Visit Bristol 

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31.6m  

Total staying and day trips to the region in 2024

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400,000

Average monthly social media reach on our consumer channels

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£2.7bn 

Annual visitor spend across the West of England

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23,000+

Jobs supported by the regional visitor economy 

 

The regional visitor economy is a significant driver of jobs, investment, and economic resilience across Bristol, Bath, and the West of England.

Each year, we commission an independent report about the volume and value of the region’s visitor economy. This report, due to be published later this year, will set out an estimated value of visitor spend, where it is being spent and by what type of visitor (day visit, domestic overnight, international overnight) and our role in it.

What we do and why it matters

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Consumer Marketing

Through our Visit Bristol and Visit Bath brands, we reach millions of visitors each year, inspiring trips, overnight stays, and day visits that generate footfall and revenue for thousands of businesses across the region. Our websites attract millions of sessions annually, while our social media channels and newsletters reach hundreds of thousands of engaged potential visitors every month.

Convention Bureau

The Visit West Convention Bureau promotes Bristol, Bath, and the West of England as a world-class destination for conferences, meetings, incentive travel, and business events. Every conference secured for the region brings delegate spend, hotel occupancy, and economic activity, as well as raising the international profile of our cities.

Travel Trade

Our Travel Trade programme opens up the region to tour operators, group travel organisers, and international buyers. This develops new routes to market and ensures that Bristol, Bath, and the West of England feature in itineraries for visitors from within the UK and across the world.

Membership

We work with over 600 member businesses across the region, providing routes to market, marketing opportunities, business support, and industry intelligence.This helps the local visitor economy thrive at every level, from major attractions and accommodation providers to independent food and drink businesses and event organisers.

Our impact report

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Our full Impact Report, covering the social and economic contribution of Visit West and the regional visitor economy, will be published later in 2026. It will sit alongside our annual Volume & Value report, providing a comprehensive picture of how tourism shapes the economy, employment, and communities of Bristol, Bath, and the West of England.

  • Sign up to our industry newsletter to be the first to know when the report is published. Sign up here.

Our impact in action

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Our latest news and industry updates give a flavour of the work we do and the difference it makes, from campaign results and Convention Bureau wins to accessibility milestones, sustainability initiatives, and member success stories.

Find out more about Visit West

Find out who Visit West are, what we do and how we support Bristol, Bath and the West…