Meet the Visit West Team

Kathryn Davis - CEO

What are you responsible for at Visit West?

My job is to oversee and manage Visit West. This includes working with the managers and team to develop business plans, activity plans and strategies. The work is incredibly varied but includes representing the destinations at national and local forums such as English Heritage Cities, and Core Cities, and with regional and national government. 

My role involves representation of the visitor economy sector locally and the destinations nationally, working in partnership with organisations across the region and beyond.  Through experience and research, I aim to identify and develop future trends, particularly around food, film, the cultural sector, and extending visitor stays.

I am also a board member of UKInbound and President of the Tourism Management Institute (TMI).

Kathryn works full time

kathryn.davis@visitwest.co.uk

Dan Mills - Head of Commercial & Industry Engagement

What are you responsible for at Visit West?

I lead the Membership & Commercial team at Visit West. The team is responsible for managing and developing Visit West’s membership network. The team achieve this by devising programmes to add value for members, identifying opportunities for the regions visitor economy, delivering stakeholder events, and working with partners across the sector to provide business support.

Dan works full time

dan.mills@visitwest.co.uk

Lettie Tanner - Membership Manager

What are you responsible for at Visit West?

Covering Amelia's maternity leave, my role is all about connecting with the brilliant businesses that make up our membership community across the West of England. Whether I'm catching up with existing members to hear how things are going, meeting prospective members to explore how Visit West could work for them, or helping people navigate their membership benefits, no two days look the same.

I'm also on hand as a first port of call for any membership queries, so if you're wondering how to get more out of your membership, feel free to get in touch. I'm always happy to chat.

Lettie works full-time

lettie.tanner@visitwest.co.uk

Lisa Franklin - Sales & Business Development Manager

What are you responsible for at Visit West?

My role is predominantly sales focused, whether that's digital, print or campaigns. It's been one of those ever-evolving roles that started off specifically looking after the Bath accommodation members and a little bit of digital advertising. I've also continued to support the membership side of things, purely due to the relationships I've built over the years, which spices up my day with some variation. I've also been involved in the travel trade side of things, including collating information from members making them 'trade ready.' 

Lisa works Monday, Tuesday, Wednesday and Thursday

lisa.franklin@visitwest.co.uk

Moss Valentine - Membership Administration Assistant

What are you responsible for at Visit West?

My role as the Membership Administration Assistant is very varied, as I work with the rest of the Membership & Commercial team and other departments to ensure that our members can get the most out of their membership. On top of responding to enquiries some of my responsibilities include creating and updating member listings across our websites, sharing the latest job vacancies, and assisting the with the co-ordination of member events.

Moss works full time

moss.valentine@visitwest.co.uk

Amelia Jewitt - Membership Manager

Amelia is currently on maternity leave

What are you responsible for at Visit West?

I work closely with businesses across the West of England to help promote our membership programme. I spend a lot of my time out and about visiting current members and setting up meetings with prospective members to discuss how they can benefit from Visit West Membership. I am also the first point of contact for any membership enquiries and as a result speak to members daily about how they can get the most out of their membership. I also help with the organising of membership events and workshops.

Amelia works Monday, Tuesday and Friday 

amelia.jewitt@visitwest.co.uk

Jon Chamberlain - Head of Marketing

What are you responsible for at Visit West?

I am responsible for the marketing team and all our communications across consumer and B2B channels, from websites and blog to social media and PR. I lead on travel trade engagement for the region, helping to maximise the number of international staying visitors who, in general, stay longer and spend more. I also head up the seasonal campaigns for our consumer brands, Visit Bath and Visit Bristol. Working with the wider team I try to ensure maximum exposure and opportunities for our members.

Jon works full time

jon.chamberlain@visitwest.co.uk

Laura Valentine - Digital Marketing Manager

What are you responsible for at Visit West?

I job share the Digital Marketing Manager role, with the wonderful Shonette. She and I are similar enough to work very well together but different enough to have specific strengths and primary focuses. I largely focus on keeping VisitBristol.co.uk, VisitBath.co.uk and VisitWest.co.uk and all the associated websites up to date. Creating new pages and sections, features, editing and updating content, SEO, new developments, overseeing any new websites and liaising regularly with our development and web team.

Laura works Tuesday, Wednesday, Thursday and Friday

laura.valentine@visitwest.co.uk

Shonette Laffy - Digital Marketing Manager 

What are you responsible for at Visit West?

I job share with the lovely Laura as Digital Marketing Manager, luckily we compliment each other very well so I tend to look after the social media, newsletters and writing the odd food blog for the websites, but I also dip in with updating pages, member listings, adding events and all the other tasks to keep the website up to date (the analogy of painting the Severn Bridge comes to mind…)

Shonette works full time

shonette.laffy@visitwest.co.uk

Emma Frayling - PR and Corporate Communications Manager

What are you responsible for at Visit West?

I look after the media interest in Bath as a destination and Visit West corporate comms – so everything from pitching media and organising press trips to writing press releases and editorial and running an efficient ‘press office’. I also work closely with the rest of the marketing team on campaigns and activity such as producing content for the blog. I am media trained so I’ve done a few radio interviews over the years and I’m always initiating conversations with businesses to get them on board as members!

Emma works Monday, Tuesday, Wednesday, Thursday

emma.frayling@visitwest.co.uk

Susie Bowers - PR Manager

What are you responsible for at Visit West?

It’s such a mix! I focus on the Bristol region, responding to media one minute, liaising with members the next, writing press releases, devising media strategies, putting together press trip itineraries, meeting journalists, and discovering more about the city I love.

Every day is usually different, which is why I enjoy my role so much.

Susie works Tuesday, Wednesday, Thursday and Friday

susie.bowers@visitwest.co.uk

Max Rawlinson - Marketing & Content Executive

What are you responsible for at Visit West?

While my role primarily focuses on the Visit Bath consumer brand and its associated channels, like the rest of the team I am regularly involved in any of our projects across the region.

Day to day I can be found working on a wide range of tasks relating to content development for our various websites, social media channels, and email communications. This includes the creation of blogs, social media posts, and newsletters. I also regularly meet with our members to build relationships and knowlege of their individual products to provide them with the best possible marketing support, as well as coordinating collaborative campaigns. 

Max works full time

max.rawlinson@visitwest.co.uk

Janine Alexander – Marketing & Content Executive 

What are you responsible for at Visit West?

My role predominantly focuses on the Visit Bristol channels.

Like Max, you’ll find me working on a variety of tasks, from creating blog posts, newsletters for our members, updating website listings, meeting with the Bristol members to find out what they are up to and promoting their events, assisting with our social media and responding to external enquiries. I also can be found creating graphics for the website and socials.

Janine works full time

janine.alexander@visitwest.co.uk

Charlotte Harris – Marketing Assistant

What are you responsible for at Visit West?

After successful completion of a Digital Marketing Apprenticeship with Visit West, my role is now as the marketing assistant. I am responsible for uploading events, campaign research, social media scheduling and responding to visitor enquiries. The variety of my day to day responsibilities is what makes me love coming into work every day!

Charlotte works full time

charlotte.harris@visitwest.co.uk

Helen Applin - Head of Business Events

What are you responsible for at Visit West Convention Bureau?

I manage the Visit West Convention Bureau brand. Our key objective is to promote Bristol, Bath and the surrounding area as a first-class destination for business events. In addition to managing the team my job involves identifying opportunities for the city and bidding for events, exhibiting at industry trade shows, hosting destination familiarisation trips, overseeing the venue finding service, marketing planning for Visit West Convention Burea and lots of other exciting projects including developing a conference ambassador programme for the region.

Helen works full time

helen.applin@visitwest.co.uk

Vicki Webb - Sales Executive

What are you responsible for at Visit West Convention Bureau?

Being part of the Convention Bureau team, my job is very varied and each day can be different which is what I enjoy. I never know what will come in.  My daily tasks include dealing with event enquiries and working on business development with new and existing clients.  Liaising with our member venues are also a large part of my daily routine.

Vicki works Monday, Tuesday, Wednesday and Thursday

vicki.webb@visitwest.co.uk

Joella Ronchetti - Marketing & Events Executive (B2B)

What are you responsible for at Visit West and Visit West Convention Bureau?

I am responsible for B2B marketing and events at Visit West. This covers marketing the region for international travel trade engagement but also marketing the region as a destination for hosting business events for the Visit West Convention Bureau. My role includes attending trade shows, conferences, and supporting members at events and during educational trips within the destination.

Joella works full time

joella.ronchetti@visitwest.co.uk