The Mindful Collective is a not-for-profit, community interest company, created to help your business with marketing sustainability.
When you have created your free account with The Mindful Collective, you can access the Marketing Sustainability Index tool, to help you redefine the marketing mix (Product, People, Process, Profit) in your business and how you can use it for marketing sustainability. Tips and tools are available for you to self-serve, or you can ask for support from our specialist consultants.
The purpose of The Mindful Collective is to help businesses with marketing sustainability. The Mindful Collective vision is that all businesses across the world are environmentally and economically sustainable. We believe that profit can and should be made mindfully, through thinking and behaving in line with a higher purpose that brings value to all stakeholders, society and the planet.
A popular and free resource used by the Mindful Collective community, is our Marketing Sustainability Index Tool.
This tool helps you use the mindful marketing mix, to benchmark where you are today and where you’d like to be, on your marketing sustainability journey. Rank your current Reality and your future Expectation against each of the criteria in the quadrants Product, People, Process, Profit.
We encourage people from all areas of your business to complete the assessment to give a broad opinion on your current position.
The Tool is about taking a closer look at all areas of your marketing sustainability so you can, in conversation with colleagues and other stakeholders, identify where you are already strong, where there are opportunities, what you all feel are priorities and maybe even where you can establish competitive advantage and you can re-plot your scores, as you make progress on your marketing sustainability journey.
Our vision is that all businesses across the region are environmentally and economically sustainable. We believe that Profit can and should be made mindfully, through thinking and behaving in line with a higher purpose that brings value to all stakeholders, society and the planet.
Join us and collaborate at mindfulcollective.net
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Find out more
Email - neil@mindfulcollective.net
Mindful Collective Website
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