Travel Trade Toolkit and Resources 

Your complete Bath & Bristol travel trade resources and tools hub with itineraries, market insights, event calendar, image library, practical info and FAQs.

How to use this toolkit

This toolkit contains free to use resources to assist you when promoting our region to your customers building itineraries and operating tours in Bristol, Bath and the surrounding area.

The toolkit below includes image libraries, maps, visitor guides, travel information, and destination text. Specific accommodation, attraction, tour and restaurant images are available on request if they do not already feature here. Please contact marketing@visitwest.co.uk for any specific requests. If there is a photographer/writer credit, this must be clearly shown, if there is no specific credit, please credit Visit West. Terms and conditions of use apply. 

If you have any specific requests, you require assistance with, please email us directly at traveltrade@visitwest.co.uk. ​

Images and Maps

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Visit West Travel Trade are pleased to share the links below which provide access to our royalty free images and maps that you are welcome to use when promoting the region and to support your itineraries.  

Need something specific? Please contact us on marketing@visitwest.co.uk 

Official Visitor Guides for Bath and Bristol 

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Visit West produce a printed visitor guide for our destinations every year, with detailed information on top attractions, events, food and drink and local history. You can share the link with the digital guide below or pick up a paper version when arriving into Bristol or Bath. 

Suggested Destination Text 

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Below is some suggested destination text that can be used in promotional materials, itineraries and overviews.

Bristol  

The largest city in the South-West of England, Bristol is creative and colourful, famous for its street art, it is the hometown of Banksy. From the buzz of Bristol’s harbourside, to the Georgian splendour of Clifton Village and the iconic landmark Clifton Suspension Bridge ensures that Bristol leaves a lasting impression. Bristol is the only UK city to win the European Green Capital award achieved in 2015 and the UK’s greenest city in 2019.  It is the UK’s first Cycling City and one of two UK cities to be named a Gold Sustainable Food City.     

Bristol is located just 12 miles from Bath which is the only entire city in the UK that is a UNESCO World Heritage Site. The city has been a centre of relaxation and wellness for over 2,000 years due to its natural hot springs, which has earned it a second UNESCO accreditation as part of the Great Spa Towns of Europe. Today, Bath combines world-class heritage and wellbeing with unforgettable venues such as the Roman Baths and Pump Room.  

Bath  

An elegant city full of traditional heritage, contemporary culture and green spaces, Bath is the only entire city in the UK that is a UNESCO World Heritage Site.    

Built for pleasure and relaxation, the city has been a wellbeing destination for over 2,000 years. The waters are still a big draw today, both at the ancient Roman Baths and the thoroughly modern Thermae Bath Spa, which houses the only natural thermal hot springs in Britain you can bathe in.   

The city’s compact, visitor-friendly centre is overflowing with places to eat and drink, plus some of the outstanding independent shops, museums and theatre. Bath's stunning, honey-coloured Georgian architecture is straight from a Jane Austen novel, highlights include the iconic Royal Crescent and the majestic Circus.  

Bath is located just 12 miles from Bristol, the largest city in the South-West of England. Bristol is creative and colourful, famous for its street art, it is the hometown of Banksy. From the buzz of Bristol’s harbourside, to the Georgian splendour of Clifton Village and the iconic landmark Clifton Suspension Bridge ensures that Bristol leaves a lasting impression. Bristol is the only UK city to win the European Green Capital award achieved in 2015 and the UK’s greenest city in 2019.  It is the UK’s first Cycling City and one of two UK cities to be named a Gold Sustainable Food City.  

Rural locations near Bristol and Bath 

Bristol and Bath are nestled in beautiful countryside. With beautiful Somerset and Cotswolds countryside to explore, as well as attractions including Stonehenge, Lacock and Castle Combe. 

Countryside focus 

Bath and Bristol are two cities separated and surrounded by lush English countryside. They offer their own unique experiences and complement each other perfectly. 

For the best of both worlds, visitors have a variety of options to stay outside the city in the surrounding countryside. The Avon and Chew Valleys both have enviable views and walking/hiking and cycling routes whereas the Cotswolds offer the quintessentially English scene of historic honey-coloured houses surrounded by lush green countryside and quaint tea rooms. The North Somerset coastline offers great scenery and views across the Bristol Channel and Severn Estuary towards South Wales. Take time to enjoy the bustling cities and rest up in your own bit of a country pile. 

There are many rural attractions from animal parks, historic castles, outdoor pursuits to sustainably-powered in-land surfing lakes. 

City focus 

Bath and Bristol are two cities separated and surrounded by lush English countryside. They offer their own unique experiences and complement each other perfectly. Just 12 minutes apart by train (30-40 mins by road, 90 minutes by bike or 5 hours by boat!) it is entirely possible to stay in one city and still enjoy the other. Each city has a very walkable city centre area as well as reliable public transport and even electric scooters for hire. 

Greater Bristol is a sprawling urban area including many diverse neighbourhoods, each with their own distinct character and history. Bath is one of the most beautiful cities in Europe, formed by the Romans as Aquae Sulis and shaped by the Georgians as an indulgent spa destination. Both cities have a fantastic shopping offer, complimented by permanent and regular markets. 

We can support you

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The Visit West Travel Trade Team are keen to spread knowledge of the available bookable product, new openings and future developments within the Bath and Bristol region. We are happy to give presentations to sales teams either in person or remotely. Familiarisation trips are also possible. 

We can also introduce directly to suppliers who you want to explore for potential itinerates in our region. We have great relationships with attractions, accommodation and activity providers so we will be able to get you in contact with the best person.  

Please contact us at traveltrade@visitwest.co.uk for with your requests and enquiries. 

More Travel Trade resources

Take a look at these resources to help you promote the region, build itineraries and operate tours across Bristol, Bath and beyond.

Let us know how we can help

Should you require additional information then please contact us on traveltrade@visitwest.co.uk or via the contact form below.

Contact Us

Get in touch with the Visit West Travel Trade team for free support with FIT and group travel programmes to Bath, Bristol and the West of England.

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