5 min readIn March 2026, Visit West, under the Bath & Bristol travel trade brand, exhibited at the British Tourism & Travel Show (BTTS) at the NEC Birmingham, connecting with group travel organisers, tour operators and industry partners from across the UK.
The event provided a fantastic opportunity to showcase the very best of Bath, Bristol and the surrounding region as a multi-day destination for both group and independent travellers. Joining Visit West on stand E6 was a strong line-up of stand-sharers, including leading attractions and accommodation providers, each highlighting the exceptional experiences available across the West of England.
Throughout the day, the team welcomed a wide range of visitors to the stand, discussing itinerary ideas, accommodation options and new experiences that can help create successful group tours to the region. The businesses that joined Visit West at BTTS 2026 are highlighted below:
The Roman Baths
Step back in time at The Roman Baths, one of Britain’s most remarkable ancient sites, set in the heart of the UNESCO World Heritage city of Bath. Built around the city’s naturally hot thermal spring, this beautifully preserved complex offers a glimpse into Aquae Sulis, where people gathered to bathe, worship, and meet nearly 2,000 years ago.
Visitors can wander around the Great Bath, where steam still rises from the water, and walk along the same stone pavements once used by the people of Roman Britain. At the centre of the site lies the sacred spring - long considered a place of pilgrimage - alongside the ruins of the temple dedicated to the goddess Sulis Minerva.
Image - The Roman Baths
The museum’s collection includes coins, jewellery, and intricately carved stonework, each piece shedding light on the lives of the people who lived and worked here. Throughout the Baths, immersive displays, gentle lighting, and costumed characters help evoke the atmosphere of a working Roman spa. Audio guides in several languages delve deeper into the site’s engineering, religious traditions, and role within Roman society.
Located next to Bath Abbey in the city’s historic core, The Roman Baths appeal to culture lovers, history enthusiasts, and families alike. The site is also perfect for group visits, with discounted group pricing available for organised groups of 15 or more paying visitors.
Whether you’re exploring for the first time or rediscovering this world‑famous landmark, The Roman Baths offer an engaging journey into Britain’s ancient past.
Image - The Roman Baths
Hampton by Hilton Bristol Airport
Perfectly positioned just steps from arriving and departing flights, Hampton by Hilton Bristol Airport is the ideal base for travellers exploring the South West of England. As the only hotel located directly on the Bristol Airport site, it offers unbeatable convenience for early morning departures, late-night arrivals, and seamless short-stay breaks.
The hotel features 251 contemporary, sound‑proofed guest rooms, designed to provide a quiet, comfortable retreat no matter what time you land. Each room includes Hilton’s signature amenities and thoughtful touches to ensure a restorative night’s sleep at the start or end of your journey.
Image - Hampton by Hilton Bristol Airport
Guests can unwind in the welcoming lobby bar, which serves a range of freshly prepared dishes and drinks throughout the evening. For those maintaining their fitness routine on the go, the 24-hour fitness centre offers full flexibility around flight schedules.
To support early travellers, a complimentary continental breakfast is available from 4am, followed by a hot breakfast served from 6am, ensuring guests are well-fuelled for the day ahead. Free WiFi is available throughout the hotel.
The hotel is a perfect base for exploring the region. The Bristol Airport public transport interchange, just a five‑minute walk away, provides direct and frequent connections into Bristol, Bath, and the wider South West, making it an excellent choice for both domestic and international visitors.
Whether you’re travelling for business, leisure, or as part of a group itinerary, Hampton by Hilton Bristol Airport offers a combination of comfort, convenience, and warm hospitality that ensures a smooth and enjoyable stay.
Image - Hampton by Hilton Bristol Airport
Berkeley Castle
Built in 1153 by the Berkeley family who still live here. Over the centuries, it has changed from a fortress to a welcoming family home.
Travel through time and history, from the Keep, with its dungeon and the room where Edward II is said to have been murdered, to the Drawing Rooms, with their fine upholstery, chandeliers and silver lamps. Visitors can see superb silver, paintings from the 16th-20th centuries, fine furniture and a unique spider’s-web ceiling. Every room tells its own story, stocked with furniture and works of art acquired by the family over generations and centuries, a home packed with tales to be heard.
Discover the Berkeley family, who were involved in many major events in England’s history; make up your own mind about the love story involving Mary Cole and the 5th Earl of Berkeley; find out which play Shakespeare wrote for a Berkeley family wedding.
Henry II gave the Castle to the family in 1153, and it has received royal guests ever since: Edward II, Henry VIII, Elizabeth I and the late Queen Mother have all been to Berkeley Castle. Why not add your name to that impressive list of visitors? The Castle has also been a filming location for many period dramas including Wolf Hall, Poldark and The Hollow Crown.
Visit their new Café during your visit, set within the historic Kitchen Garden. Private guided tours are included within the Group Admission Fee, with themes including History of Berkeley Castle, Women of Berkeley Castle, or a Historic Garden Tour.
Image - Berkeley Castle
Visit West would like to thank everyone who visited stand E6 during BTTS 2026. The event was a valuable opportunity to strengthen relationships with existing partners, meet new travel trade buyers and continue promoting Bath, Bristol and Beyond as one of the UK’s most rewarding destinations for group travel.
For further information about planning a group itinerary in the region, please contact traveltrade@visitwest.co.uk.
