Visit Bath Website & Social Media Report - January 2022 - June 2022

An overview of the performance of VisitBath.co.uk and its associated social media for the first half of 2022, January-June.

---

VisitBath.co.uk

Sessions/Visits

VisitBath.co.uk views were up +60% on Jan-June 2021 (some of which was in lockdown), up 96.8% on the same period in 2020 (also partly in lockdown) and 2% up on the same period in 2019 (last 'non-lockdown period).

Top pages

1. Top 10 Things To Do 
2. Homepage
3. Things To Do
4. What's On
5. Escape the Everyday
6. Competiton
7. Attractions
8. Spa and Wellbeing
9. Top 10 Must-Sees
10. Thermae Bath Spa

Top sections

1. Things To Do 
2.  Blog
3. What's On
4. Homepage
5. Food and Drink 

Top blogs

1. Top ten things to do in Bath
2. Top ten must-sees in Bath
3. The Ultimate Guide to Spas in Bath
4. Eight of the best spa hotels in Bath
5. Where to go for cocktails in Bath
6. Six of the best pub walks near Bath
7. 22 things to do in Bath in 2022
8. Bath's Starring Role in Bridgerton
9. How to Spend the Queen's Jubilee Bank Holiday in Bath
10. Seen on Screen: Filming locations in Bath

---

Social Media channels

Followers

Facebook - 54,042

Twitter - 34,180

Instagram - 60,047

Reach

Facebook - 1,647,800 reach

Twitter - 874,000 reach

Instagram - 1,540,000 reach

---

Enewsletters

Visit Bath has over 39,000 emails subscribers

Average open rate - 50.14%

Average CTR - 5.44%

---

To find out about getting your business listed on the VisitBath.co.uk website contact our membership team. Or if you are already a member, find out how to make the most of your membership here and How to make the most of your digital presence as a Visit West member.